Privacy Policy

The Family Room | San Fernando, California

Last Updated: April 21, 2026

Introduction

The Family Room ("we," "our," or "us") is a private event venue located in San Fernando, California, specializing in memorial gatherings and celebrations of life. We are committed to protecting the privacy and personal information of every individual who contacts us or submits information through our advertising forms, website, or other channels.

This Privacy Policy explains what information we collect, how we use it, who we share it with, how long we keep it, and your rights. By submitting your information to us — including through Google Ads lead forms — you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Contact Information

Full name, email address, and phone number.

Event Information

Preferred gathering date, type of event, expected guest count, and any details you voluntarily share.

Technical Information (website visitors)

IP address, browser type, device type, pages visited, and referring advertisement.

Information from Google Ads Lead Forms

When you submit a lead form through a Google Ads advertisement, Google collects your information and shares it with us per Google's Privacy Policy. Information shared may include your name, email, phone number, and answers to any form questions.

2. How We Use Your Information

We use your information to:

• Respond to your inquiry about booking The Family Room.
• Schedule tours, consultations, and reservations.
• Send follow-up communications related to your booking.
• Improve our services using anonymized, aggregated data.
• Comply with legal obligations.

We do not sell your information to third-party marketers, build advertising profiles for resale, or send unsolicited messages unrelated to your inquiry.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share it only in these limited circumstances:

Service Providers

Trusted vendors (email platforms, scheduling software, CRM tools) who are contractually required to protect your data and use it only on our behalf.

Google LLC

By submitting a lead form through a Google Ads advertisement, your information is initially collected by Google LLC per Google's Privacy Policy (policies.google.com/privacy). Google then shares that information with us as the advertiser.

Legal Requirements

We may disclose information if required by law or valid legal process.

Business Transfers

In the event of a merger or sale of assets, your information may transfer as part of that transaction, with notice provided to you.

4. Data Retention

Inquiries that do not result in a booking are retained for up to 12 months. Confirmed bookings are retained for up to 5 years for business and tax records. Marketing opt-ins are retained until you unsubscribe. When no longer needed, information is securely deleted or anonymized.

5. Your Rights and Choices

You may request access to, correction of, or deletion of your personal information at any time. You may opt out of marketing communications by replying STOP to any text, clicking Unsubscribe in any email, or contacting us directly.

California Residents (CCPA/CPRA)

You have the right to know what personal information we collect and how it is used; to delete personal information we hold; to opt out of the sale or sharing of personal information; and to non-discrimination for exercising these rights. We do not sell or share personal information for cross-context behavioral advertising. To exercise your rights, contact us using the information in Section 8. We will respond within 45 days.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including secure storage, restricted staff access, and reputable third-party platforms. No method of transmission over the Internet is 100% secure, but we take every reasonable precaution.

7. Cookies and Tracking Technologies

Our website may use cookies and tools including Google Analytics and Google Ads conversion tracking to understand how visitors interact with our site and measure advertising effectiveness. You can control cookies through your browser settings. For information on how Google uses data from advertising services, visit: policies.google.com/technologies/partner-sites.

8. Contact Us

9. Changes to This Policy

We may update this policy periodically. When we do, we will update the "Last Updated" date above. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Governing Law

This policy is governed by the laws of the State of California. Any disputes shall be subject to the exclusive jurisdiction of the courts of Los Angeles County, California.